Lester Motocycle Rims

ARD lottery trips over Lierhaus hype

expensive pressure on Tränendüse will backfire
ARD lottery stumbles over the Lierhaus hype made

The cooling calculated without account of the critical mind of many people, the severely disabled after brain surgery Lierhaus journalist Monica and her employer, the ARD. Your humble with an annual salary of around half a million euro golden appointment as "ambassador" of the ARD-lottery "A Place in the Sun" had consequences. The number of lottery subscriptions went to the basement.


If you recall, was because for whatever (to survive without its own Merit?) Awarded "Golden Camera" of the Springer publishing house and the cold production of a marriage application on-camera in the cheapest daily soap style at the beginning of the month. My view at that time as "marketing coup of the year by media mogul Springer" met understandably different responses in the disabled community - not a few frenetic to be pressed on the Tränendüse pathetic performance by Lierhaus and her fiancé celebrated as "moving." Lierhaus became an icon with a model function.

My perceived by some as exaggerated assessment and evaluation of the "golden" Lierhaus presence is now more as the understatement out of the month.

The Lierhaus show on Springer show he was appointed to a sort of "ambassador" and ARD-Lotto fee at the foot. The disabled ex-sports show presenter has been appointed (to replace Frank Elstner) for a representative of the gaming event "A Place in the Sun".
in tough Lotto indeed quite legitimate hope to make with the compassion thirsted icon Lierhaus more sales (with no way negligible social side effect) The calculations did not work: When it became known that Monica Lierhaus an annual fee of 450,000 Euros for the announcing of the Week Winner the lottery and some goodwill appearances at the chic charity event replaced, the carefully calculated tears nozzle pressure was fully backfired since then subscription cancellations hails from the combined sparkled with ARD lottery company.

The reaction of the ARD leaders on the flop obscurities Hype move between the abuse of critical normal earners, which is assessed a kind of social envy assumed and tearful comments: "We need became so expensive people like their disability clever marketing icon Lierhaus. Chris Tipper, managing director of ARD television lottery whines in a statement today on ARD: "We do not have a nationwide distribution network, may sell over the Internet no-contact and do not advertise there. " The constant presence of the promotional lottery in the first obviously minor TV for the nation can be the humble business man under the table.

Valor defiantly attests to the manager of his flagship, the disabled, which provides negative in the cash register, "that they very well in their credibility, integrity and authenticity is right for us." About to be debated in the new job after her rather embarrassing Golden camera presence and a little of generating social competence business acumen. chronic life-

for blog and forum is the tragi-comic drama by the way Monica event, originally rather satirical intentioned idea of awarding a "chronic Camera" award in the next year really: An Ordinary chronically ill and their families. The end of this year, we will ask for suggestions at this point (with justification). But be careful: There is no television appearances or a tired EURO. See

Norbert Jos Maas

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article "Chronic camera for ordinary heroes